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leisure cargo 2006 – PR + Advertising sales support
In March of 2005 Guenter F. Mosler began to take care of Public Relations and advertising on behalf of the Group. Since June 2005 we have placed 30 advertisements in print and online media worldwide. Some 40 articles were published by about 30 editors who we have started to build a contact with. It is a lot of footwork so to say because our company had little exposure before and only in insider circles – the freight forwarders industry and holiday airlines. That is already changing.
For the coming year management has budgeted to support our sales efforts by even more precisely targeted PR-work backed up through about 60 advertisements in 12 international publications throughout the year. We will highlight products that we fly in relation to countries that we serve and we will come up with a message during the FIFA cup here in Germany.
The entire leisure cargo network is invited to contribute to the new PR activities by sending some news, pictures of special events taking place somewhere in the world with a few facts & figures to guenter.mosler@t-online.de. There is additional background info at www.guemos-corner.de

Please click on thumbnails to enlarge

This is a display shown during the 4th International Sales Meeting in It lists the four ads that we ran from June to December in 2005 – and the publications selected for advertisements next year	Not yet, but quite a goal to strive for. Guenter is presenting a poster showing a leisure cargo A 380 F to Ralf-Rainer Auslaender during the recent meeting. Both pieces – the roll-display and the poster are designed and produced by Volker Droege – vd design in Hanau near Frankfurt. He also does the ads and should someone need a real expert – let Guenter know.

December 15th, 2005

What a difference a day makes … !” –
4th. International leisure cargo - sales meeting, Duesseldorf
Let me introduce “the chronicler” - I´m Guenter F. Mosler, external aide to leisure cargo in the fields of PR and advertising since March of 2005. Hi there – all. I chose the rhyme as a headline because I have participated in numerous airlines and forwarding company internal annual meetings or those of associations etc. I have moderated such meetings as well. Now – what´ s the difference that 2nd. Of December 2005 made - ? All of the sixty plus participants from more than 30 countries are entrepreneurs, owner or partner in one of the leisure cargo sales- and service agencies. Decisions were made regarding schedule, products or other important matters; – what rerely happens in a multinational annual meeting under one single brand or CI.
Some newcomers were welcomed – from Slovakia, from Colombia and from Portugal and it was a delight to observe as a chronicler how easy integration took place “smooth like silk” or so.
Leisure cargo managing director, Ralf-Rainer Auslaender released a few very positive performance figures i.e. sales were up from January to October by 36.69 % incl. surcharges over the same period of 2004. And volume carried went up by 17.82 %. These steep increases have primarily resulted from the entrance of Air-Berlin, Slovakian Skyeurope and Hapagfly; Belgian Thomas Cook only joined in December. Further important factors allowing 2005 to be such a prosperous year are the additional loonghaul fligthts of Air Madrid and LTU with new widebodied aircraft. So far the LTU-share of total turnover is at around 65 %. The plan is to get it below 50 %. The highest contribution to overall revenues comes from North America.
The outlook for 2006 is promising as 13 new widebodied aircraft will be added to the fleet of today 204. leisure cargo is negotiating interline agreements with new airlines and most operational features will be remarkably upgraded as Christian Weidener, director operations and handling pointed out in his presentation. Just a few examples where improvement will take place in the new year are; the hubs, eChamp, GFX and DGR as well as the road feeder network. The overall IT system will also become more effective.
Many regions and countries were introduced by the respective meeting participants and many items were commented and discussed in bilateral chats over a cup of coffee or a drink.
The evening was all “Duesseldorfer Gemuetlichkeit” in a very nice separate room of the traditional brewery “Zum Schluessel” in the old center of town. Some prices were presented, a lot of Photographs were taken and again – networking continued on that private level until late.
Great thanks came from all for the outstanding organization of the conference itself in the Mercure Hotel near leisure cargo home office and the beautiful evening by Petra Breemann and Karin Rohnstock.

The obligatory group picture with the display showing aircraft and logos of all the leisure cargo carriers in the back really reflects the international flair inside the company and its representatives from Africa, Asia, Europe and The Americas. A great team, an impressive family.

A perfect leisure cargo performance – Harleys to Canary Islands
The bikes came of course from Milwaukee in Michigan and had been adjusted to European Union specifications before being sold to Spain.
leisure cargo has recently sent a direct mailing out to all travel agencies offering the carriage of cars and motor bikes on certain LTU and Hapagfly routes – and here´s how it works. These eight precious beauties wer

e booked at FRA through an aircargo agent, they were delivered a day ahead of departure to be strapped down on their pallets 9 G – empty tanks of course and all other DGR rules obeyed to. And the photo shoot was scheduled for next day – a few hours before departure at Frankfurt Terminal 2 although weather conditions were lousy. But somehow Ralf Riksen – or Wolf-Ruediger Johl – they woudn´t tell – must have had a talk with St. Peter. As you can see the colour combination came out just perfect – as did the pairing of the two logos – Harley Davidson and LTU/ leisure cargo.

Thomas Cook Belgium - airfreight marketed by leisure cargo
As of December 1st. 2005 leisure cargo of Duesseldorf is going to supply total cargo management on all flights of Thomas Cook Belgium, Brussels. The five Airbus-Jets operate from the Belgian airports of Brussels, Liege, Rijsel and Oostende as well as from Maastricht in The Netherlands and Luxembourg to numerous destinations around the Mediterranean and the Black Sea.

Leisure cargo a LTU subsidiary is specialized and very successful in this field since the company was founded – in January of 2000. The “virtual airline” is headquartered at Duesseldorf International Airport and maintains sales- and customer service stations in Frankfurt, Hamburg and Munich as well.

The about 35 people in leisure cargo are extremely creative in serving the 15 partially holiday - and business destination oriented carriers under their umbrella and enjoy a very good standing with the strong German and Central European cargo agents community. The new airline “in the club” benefits from these features right at the beginning of the cooperation. A very important tool in leisure cargo reservation and capacity management is the state of the art IT system “ e CHAMP II ”. Scheduled Road Feeder Services RFS are available throughout Europe based on a very reliable in house designed trucking network with mostly exclusive partners.

The new member in this successful cargo alliance raises the number of carriers served to 15 with a fleet of approx. 200 jets and far over 150 destinations. Earlier in 2005 Air Berlin, Slowakian SkyEurope and Hapagfly became members of the group. So far Thomas Cook Belgium had its airfreight capacities marketed through the relatively new Lufthansa Cargo subsidiary “cargo counts”.

“ news 01 oct 05” Guenter Mosler writes: “2005 so far – wrapped-up” … who says that time flies is evidently right. Meetings held, discussing first half of 2005 are just over and the findings protocolled – and here we find ourselves busy “like hell” with what´s going on since July and August, in September and today in October of 2005. Talking about “flying” – well that´s our business and we had a lot of good news on that during the first half of the year. Air Madrid has inaugurated a number of new very attractive routes to Latin America. LTU added places like New York in The Americas and others in Asia. And Air-Berlin, Germany´s second largest carrier following Lufthansa joined forces with leisure cargo as of May 16th. Actually it had started on the 1st. of May as a “soft start”. Christian Weidener was on the road. He checked the new locations to be served like a “Weimeraner” following track of a wounded deer. Giving advice here, changing procedures there and firmly establishing leisure cargo Total Quality Management procedures – period. A number of shipments were booked on Air-Berlin flight operating in the morning of the 1st. of May – and this was celebrated with the respective agents shortly after.

Leisure cargo had a stand at the European summit on transport+logistics in Munich in June and numerous contacts result from this fair. Erik Frenkel from San Jose helped on the stand when it came to Latin America. One airline came under the lc-umbrella after intensive talks during the exhibition and congress.
Summarizing it can be said that the first half was exciting for sales and reservations, it was of course challenging for operations here and there – and the results are worth the effort. 8 percent more tons than in Jan/Jun of 2004 and 16 percent higher revenues generated during that period. Congratulations lc-Team!

Leisure Cargo welcomes Hapagfly effective September 16th, 2005.
Hapagfly, Hannover, the reknown German holiday airline has turned over all of its aircargo activities to leisure cargo GmbH, Duesseldorf a subsidiary of LTU.

It was agreed between the two partners that leisure cargo is taking care of logistics, distribution and marketing as well as the entire airfreight handling and capacity management on Hapagfly flights.

Hapagfly is active in the aircargo business since well over 20 years and has temporarely even operated an Airbus A 300-freighter.

Now the airline counts on the experience of leisure cargo who is already successfully managing the belly capacities of a number of European carriers.